Past Work & Projects
A preview of some of the brands, leaders, and campaigns I’ve helped produce over the years.
How I help my clients:
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A brand has a goal, but needs support figuring out how to get there.
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Assembling the right creative teams (photo, video, design, editing, etc) to produce digital media — primarily storytelling campaigns.
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Any part of the end-to-end event execution process: audio, visual, event planning, and producing.
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Overseeing a multi-phase initiative from concept through completion
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A blend of creative strategy and content production focused specifically on video narrative
REC PROJECTS
REC PROJECTS
The following were produced under REC Philly, the company Dave co-founded and led.
Content Production
City Fitness — "I'm Yours" Campaign
The client arrived with a vision and creative strategy in place. REC assembled and led the full local media production team — influencers, videographers, editors, photographers, and producers — to execute it. Locally produced, community-rooted.
Creative Strategy · Content Production · Event Production
Jason Kelce / Underdog Apparel
Launch of Jason's nonprofit. REC developed the storytelling strategy, produced social media assets and website content for the launch, and produced the launch event — which included a fashion show, Eagles players, a sold-out room, and hundreds of thousands of dollars raised.
Creative Strategy · Content Production · Event Production · Program Management
Black Music City / WXPN
2020–2025. REC brought a William Penn Foundation grant concept to life, serving as the lead organizer for the full program. This included all promotional media (photo, video, design), managing thousands of community submissions, distributing $500K+ into the Philadelphia music community, and producing an annual culminating event over five years.
Creative Strategy · Content Production
ArtPhilly
2026
ArtPhilly is a new festival premiering May 2026 as part of Philadelphia's 250th anniversary celebration. The festival spans 34 unique artist projects displayed across the city over several weeks. REC was brought on to tell the stories of the artists and projects — and to create promotional media, including a piece featured in the New York Times. Showcase the New York Times video (once complete).
Event Production · Content Production · Talent Booking · Fundraising
Amplify Philly
Amplify Philly started as an idea and became a fully operational nonprofit — and over seven years, I co-founded it, fundraised over $500k, booked the talent for headlining performances and panels, planned content teams & launched the social media pages, and produced the events, including several multi-day venue & tradeshow takeovers in Austin, Texas. The initiative was incorporated as a 501(c)(3), built a board of directors, and eventually Dave stepped off the board once it had legs of its own. It's still running today.
Independent Work
Independent Work
The following projects were done by Dave as an independent consultant and producer.
Creative Strategy · Event Production
ESPN — "Philly Special" 30 for 30 Activation
February 2026
A national brand & their agency needed a local team to activate in Philadelphia for a local celebration for their 30for30 documentary premiere on the Philadelphia Eagles. Dave delivered activation concepts, location options, and influencer strategy — then produced the full event at Reading Terminal Market, coordinating all vendors, venue logistics, media producers, and designers.
Creative Strategy · Visual Storytelling
Jordan Mailata (in progress)
Dave is leading the visual storytelling of the non-profit launch through video & photo.